CVS CARES PACKAGE
Problem: People think that CVS is just a drugstore when in reality they carry just about any item you could ever need.
Solution: Pre-packaged boxes that customers can order online. The wide range of boxes can fit any occasion; from new babies to breakups to bunions.
WHAT'S IN THE BOX CARDS
Each box has a different set of items inside. These double-sided cards come inside each box and explain the contents. Each box contains at least one CVS Health product.
FACEBOOK SPONSORED POSTS
These boxes are best delivered as a gift. Based on Facebook’s users’ lists of “Family & Relationships,” CVS will send sponsored posts, connecting a person's problem to their loved ones. #weheartyou
Users of the CVS App will be prompted to order a box when they open the CVS app.