CVS CARES PACKAGE

Problem: People think that CVS is just a drugstore when in reality they carry just about any item you could ever need.

Solution: Pre-packaged boxes that customers can order online. The wide range of boxes can fit any occasion; from new babies to breakups to bunions. 

 
 
 

WHAT'S IN THE BOX CARDS

Each box has a different set of items inside. These double-sided cards come inside each box and explain the contents. Each box contains at least one CVS Health product.  

FACEBOOK SPONSORED POSTS

 

These boxes are best delivered as a gift. Based on Facebook’s users’ lists of “Family & Relationships,” CVS will send sponsored posts, connecting a person's problem to their loved ones. #weheartyou

 

 

IN-STORE AD

 
 

IN-APP AD

Users of the CVS App will be prompted to order a box when they open the CVS app. 

 
 

Copywriter: Katie D'Agostine

Photographer: Parker Sealy