Natalie’s Orchid Island Orange Juice
Every state needs a saving grace. Florida’s is Natalie’s Orchid Island Orange Juice.
Postcards will be mailed to people who have booked a trip to Florida.
Banners placed on online articles about the proverbial "Florida Man."
Out Of Home
Roadside billboards placed near the Florida state line.
Art Director: REAGAN FROMM
Copywriter: ANNA CRANE