NATALIE'S ORCHID ISLAND ORANGE JUICE

Every state needs a saving grace. Florida’s is Natalie’s Orchid Island Orange Juice.

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Tag: The bright side of Florida.

POSTCARD MAILER

Postcards will be mailed to people who have booked a trip to Florida.

DIGITAL BANNER

Banners placed on online articles about the proverbial "Florida Man."

OUTDOOR

Roadside billboards placed near the Florida state line.

Copywriter: Anna Crane